UX Design

Tennis Institute SaaS & App

Redesign of the system to keep track of students' sports practices and school assignments, incorporation of an app for a smartwatch.

To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study.
All information in this case study is my own and does not necessarily reflect the views of the team.

Problem

The institute had a local system made in some old programming language and without any design, with menus with more than 12 buttons, cumbersome navigation and a very bad (a real mess) information architecture, the experience for both students and teachers was extremely bad and they only used it for compulsory cases.

Business Objectives

Design a system that students use as a tool to keep track of their sports practices and studies and that teachers and sports technicians can use to manage the tasks, practices and diets that students receive.

Goals

1. Give students a system to keep track of their workouts, therapies, homework and diets.
2. Give coaches, doctors and teachers a tool to monitor the performance of their students and be able to give them all the information about studies and their sports practices.

My Role

My job as the sole UX designer on a 5-member product team, I was responsible from strategy to execution of new ideas within their desktop, iPad, and iPhone applications. I implemented a feedback and data-driven design process to identify and validate new solutions.

UX Design Process

In the meetings with the client I collected all the concerns, problems and possibilities related to the business and the webApp, with this I did a SWOT that will help me better define the route to follow to improve the App.

I made questionnaires to interview the students / teachers / trainers / doctors and understand from their point of view what were the advantages or the improvements that they might need to complete their tasks.

I created a Red Route Analysis from the student's point of view and another from the teacher / trainer / doctor's perspective to know which actions were the most important for each segment in the SaaS.

I made the UX artifacts (personas, scenarios, customer journey maps, user-task flows, UX & UI Storyboards) to keep in mind their needs, their frustrations and propose effective solutions to real problems.

With all the information collected, and having defined with the PM the functionalities to implement for the first phase, I started working on the SaaS wireframes.

Some new functionalities such as the creation of an app for smartwatch that users could use were left for a second phase, but the foundations were defined in wireframes for its future development.

My featured contribution

Social Network style & Smartwatch use

Due to the type of users, my recommendation to the client was to make the application that the students were going to use as close as possible to a social network, so that it would be attractive to students who are young people between the ages of 7 and 18.

Additionally, I proposed to also make a smartwatch app to provide additional alerts and possibilities to users who use this type of device.

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