About
Who I am?
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Hi! I'm Leonel

I am a passionate Product Designer with a focus on user research, usability, user experience, interface design, strategic product thinking, qualitative and quantitative analysis, teamwork, professionalism, ethics, and efficiency.

I have knowledge of HTML/CSS and advanced accessibility knowledge that allows me to perform accessibility analyses to comply with W3C guidelines.

I live in Spain and work remotely for companies worldwide, typically for both Europe and America.

I am available to work remotely from Spain (UTC +2), I usually work with companies around the world and synchronize my work hours with their time zone.

Studies

José María Vargas University
Bachelor's degree: User Experience Design | 2012 - 2016

Design Institute of Caracas
Bachelor's degree: Graphic Design | 2008 - 2012

Software

My favourites
Figma, Adobe XD, Balsamiq, Sketch, Photoshop, Illustrator, Hotjar.

Others
Miro, Origami Studio, Principle, Proto.io, Invision, MarvelApp, Axure, MockFlow, Mockplus, Sublime, Google Analitycs, After Effects.

Courses & Certifications

UX
2020 - User Experience Design For Wearables
2020 - Designing For Neural Networks And Ai Interfaces
2020 - Ux For Voice Planning And Implementation
2020 - UX for Web Forms
2020 - UX Research: Going Guerrilla
2020 - Applied Interaction Design: Onboarding Flow
2020 - Interaction Design: Software and Web Design Patterns
2020 - Surveys and Questionnaires for UX Projects
2019 - Empathy in UX Design

UI
2020 - JavaScript for Web Designers
2020 - Interaction Design: Design Patterns as Building Blocks

Visual Design
2020 - Social Media Marketing for Small Business
2020 - Designing Emotion: How To Use Design To Move People
2020 - Learning Motion Graphics
2020 - Logo Design: Shapes and Symbols
2019 - Logo Development: Identity Design and Discovery
2020 - Logo Development: Identity Development
2019 - Brand Strategy for Designers

Software
2020 - Creating a Design System with Adobe XD
2020 - After Effects for UX Design
2020 - Prototype a CRM Mobile Application with Framer
2020 - Adobe XD: Building a Responsive Component Library

Management
2019 - Project Management for Designers
2019 - Hiring and Managing UX Professionals

“Data is the new oil. It’s valuable, but if unrefined, it cannot really be used.”

Clive Humby, British mathematician and co-founder of dunnhumby

Recommendations

I can not stress this enough: on top of being an excellent professional and an expert on his field, he is an incredible kind and respectful person. He was always committed to perform at his best and always proposing beyond expectations, offering an alternative view for every piece of work delivered. Although sometimes (if not always) clients can be undecided, he managed situations respectfully, crafting with finesse the deliverables to match their expectations. I would definitely work with Leonel again.
Natalia Pattarone
Natalia Pattarone - Team Lead
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Leonel is a shining UI / UX designer, I had the pleasure of working with him on many projects. He always delivers on time and goes beyond the requirements, his work is excellent. I really recommend him!
Ayelen Rizzalli
Ayelén Rizzalli - Software Engineer
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Leonel redefined my concept of willingness. I have never before seen such a drive and passion to pursue results, regardless of the circumstances and finding an oportunity in every obstacle. Wining the client's hearts and applause at every step, and his teammate's cheer as well, Leonel is one of those people who not only delivers, but also makes the work environment more pleasant to everyone. Loved working with him every time, and looking forward for the next time it happens
Lucas Fares
Lucas Daniel Fares - Senior Business Analyst, Team Lead & Researcher
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Leonel has an excellent graphic style and dedication to details, he takes the necessary time to study each interface he designs looking for the perfect balance between usability and image, for me it is always a pleasure to work with him and have the security of always obtaining a impeccable work.
Mauricio Duran
Mauricio Duran - Full Stack Developer

My expertise

Product Design

✔ Meeting business, product, and user expectations.
✔ Strategic thinking for the medium and long-term evolution of products, primarily SaaS B2B and B2C.
✔ Analyzing problems related to business roadmap and UX goals, managing UX resources, delivery dates, design team management.
✔ Aligning product goals with KPIs, OKRs, and the strategic vision of the business.

UX Research

✔ Quantitative data analysis: Google Analytics, Hotjar, heatmaps, navigation analysis.
✔ Qualitative research methods: Surveys (SUS, NPS), user interviews, usability testing, card sorting, benchmarking and competitive analysis, focus groups, tree testing, and contextual inquiry.
✔ Documentation of research results: High-level documents for managers and C-level executives, detailed technical documentation for work teams, TLs, and developers.
✔ Tracking the impact of user research on the final outcome of systems.

UX Design

✔ Interaction design patterns.
✔ Wireframing.
✔ Lo-Fi, Mid-Fi & Hi-Fi prototyping.
✔ Information architecture, labeling systems, schemas, and navigation structures.
✔ A/B Testing with Hi-Fi, Lo-Fi prototypes, or in development environments.
✔ UX Artifacts: Users & task flows, personas, scenarios, customer journey maps, card sorting, affinity diagrams, empathy maps, red route analysis.
✔ Methodologies: Design thinking, user-centered design, mind mapping, competitive analysis, UX patterns, UX content, lean design, and design sprints.

UI Design

✔ Designing high-fidelity designs with a high level of attention to detail, good design, and excellent organization of files in Figma or Adobe XD.
✔ Creating, editing, and updating design systems or using existing design systems.
✔ Responsive design.
✔ Following guidelines such as material design, Apple design, Carbon, etc.
✔ Methodologies: UI patterns, A/B testing for design proposals, lean design, and design sprints.

Accessibility

✔ Evaluating the accessibility of SaaS and websites through the analysis of front-end code and the use of tools recommended by the W3C.
✔ Recommending the accessibility level (A-AA-AAA) depending on the specific characteristics of each system.
✔ Generating detailed documents of changes to be implemented by developers for evaluation, estimation, and implementation.
✔ Creating high-level documentation for complex issues that involve larger changes than code modifications to be evaluated by stakeholders and managers.

“The goal of a designer is to listen, observe, understand, sympathize, empathize, synthesize, and glean insights that enable him or her to make the invisible visible.”

Hillman Curtis - Pioneer in Web and interactive Design