Complex Processes
CSR3 game user and rewards management system
Goal achieved: Process simplification resulting in a 20% boost in campaign conversion rates.
10+ years of experience in Product, UX/UI & Accessibility Design.
My expertise lies in finding solutions to complex UX, Product & Accessibility problems within SaaS or Apps through collaboration with distributed cross-functional teams.
Goal achieved: Process simplification resulting in a 20% boost in campaign conversion rates.
Goal achieved: 50% reduction in time, difficulty, and learning curve for creating call handling flows.
Goal achieved: Ensured compliance with W3C's WCAG 2.1 Level A-AA guidelines using automated tools and manual review of HTML / CSS / JS code.
Cute Lyon by:Karim Maaloul
I have extensive experience working as the sole designer, primarily in startup environments.
Sometimes working with small teams, sometimes with large teams, and recruiting & supervising small teams of designers.
Myfields ofspecialization
I use UX and product research to design user-centered products that achieve business goals, driving product success through data-driven decisions.
We redesigned an inefficient system and turned it into a useful tool for creating effective evaluation workflows that reduced mis-hiring by 50% to 70%.
Replacing the existing system with one that significantly increases the effectiveness in creating assessments and human resources selection methods.
Additionally, one that facilitates saving time and money when creating and managing everything related to tests and simulations, streamlines staff training, and utilizes the information collected by the system.
We built a system that helped marketers gauge the pulse of campaigns to make adjustments that facilitated more conversions, fostered loyalty, and generated engagement among players.
Making more items such as cars, skins, tires, upgrades, among others, sell; learning which segmentation strategies + campaigns were the most effective for this purpose; and being able to handle corrective measures more efficiently for players who were reported for misconduct such as insulting other players or making racist, sexist, or any other type of comments that violated the rules.
My main task was to create efficient flows for processing conversations, implementation management, data sources, and user management.
Leverage all data from different sources and present it in a useful and timely manner to sales representatives, manage sources, users, conversations, and companies.
I redesigned the sales flows and management of aesthetic products, inventory, purchase orders, patients, appointments, and created more useful and efficient versions of the main screens of the system.
Facilitating the system's use by sales representatives, the loading of information, the management and monitoring of the sale of aesthetic health products, improving the user experience for nurses, doctors, and patients.
I use design thinking and UX artifacts to improve system usability. I stay current with trends and focus on creating usable and accessible design systems that emphasize branding, aesthetics, and visual impact.
We developed a SaaS that allowed for the creation of models tailored to different business areas or objectives that could be tested and improved on the fly.
The training system was meant to help chatbots better understand the meaning behind user queries, grasp local idioms, technical terms, legal jargon, or company-specific language, and based on that, provide more relevant and useful responses to customers using these chats on their websites, apps, and systems.
We design an app to locate wines by zone or in the store where they are located, listen to or read reviews about wines, sell, rate, save, and notify about offers or opportunities.
The idea was to create screens for all the flows of a mobile application that would allow anyone, whether knowledgeable about wines or not, to search for wines, offers, and promotions near their location.
Being able to showcase your products attractively and effectively is crucial when you have very little time to convince a high-level manager. That's why 3M Venezuela asked me to create a series of microsites that visually showcase the benefits of their chemical products for Healthcare.
My job was to design and create in HTML/CSS/JS the components that would allow showcasing the advantages of the products, a digital showroom, videos, and technical data sheets of the products.
Every year, a significant number of videos and advertising pieces are produced within the company. At the end of the year, internal presentations are conducted to evaluate the results of these campaigns.
The idea behind this series of microsites was to create a place to consolidate all advertising efforts in a simple and practical manner, to make them available to interested parties after the presentation.
My role was to create the screens and develop the responsive websites with all the videos, presentations, audio, and advertising assets from various campaigns.
Using RFID technology, the Asset Management System (AMS) is responsible for locating, assigning, and verifying the geographical location of all company assets, from laptops or chairs to vehicles or packages within a warehouse. To achieve this, I created all screens and task flows of the mobile application.
To have complete control over the company's assets: Who has it? Where is it? How long have they had it? What model is it, what year? and to have complete information on all assets entered into the system readily available.
Imagine being able to have everything related to your health in one place: your medical history, laboratory results, X-rays, your doctors, your appointments, and being able to enjoy telemedicine and even valid medical prescriptions accepted at any pharmacy. Well, that's exactly what Viewmed does.
My job was to improve the user experience, propose new functionalities, implement common UX and UI patterns, simplify processes, enhance the Look & Feel of the system, and design the responsive experience for all devices.
I ensure accessibility and inclusivity for global users of SaaS platforms and websites by conducting thorough analyses and implementing WCAG, ATAG, UAAG , WAI-ARIA, WAI-Adapt, and all W3C standards.
Reviewed and documented front-end code for the Texas Association of School Boards (tasb.org) to ensure compliance with WCAG 2.1 Level A-AA guidelines. This process involved reviewing more than 100 pages and features, identifying accessibility issues, and proposing necessary changes.
I supervised developers in implementing these changes, resulting in a significant improvement in website accessibility (reduced WCAG non-conformities by 90%).
I conducted manual validations and used automated tools like JAWS, Axe, Lighthouse, WAVE, and native assistive technologies to ensure proper functionality. Additionally, I validated the system's usability with assistive technologies through user interviews after implementing the changes.
Conducted a comprehensive manual analysis of the HTML/CSS code on chaivault.com to ensure compliance with WCAG 2.1 Level A-AA standards.
I utilized a combination of manual testing with assistive technologies like JAWS, Axe, Lighthouse, WAVE, and native options on Mac and PC, along with automated accessibility testing tools. This process identified and documented necessary changes to improve website accessibility.
I supervised developers in implementing these changes and validated the system's proper functionality with assistive technologies through both manual testing and tools.
Ensured accessibility compliance for FurstPerson (now Harver.com), a SaaS platform, by leading the implementation of WCAG 2.0 Level A-AA guidelines. This involved a thorough analysis of the front-end code to identify and prioritize accessibility issues in collaboration with stakeholders.
I closely partnered with developers to implement the necessary adjustments, ensuring proper validation through W3C tools and manual testing with assistive technologies like JAWS, Axe, Lighthouse, and WAVE.
My skills also include:
HTML, CSS, JS, Rive, Lottie, After Effects & Digital Marketing
I enjoy designing websites from scratch, especially without frameworks, WordPress, or Elementor, just pure HTML + CSS + JS to maximize creative freedom, build unique sites, and pushing technological boundaries in commercial and personal projects.
That being said, I also know how to build websites and landing pages with Bootstrap, Tailwind, templates, WordPress & Elementor.
My front-end web knowledge is very useful when designing components that can later be implemented in React or Angular.
I can (and love to do it from time to time) create a website from scratch, without frameworks, without WordPress, without Elementor or Divi, using only vanilla HTML + CSS and creating the necessary JS functions.
In this case, I tried to make the most of CSS animation to ensure that each relevant element provided some eye-catching interaction.
I also added a couple of playful components (the lion, the cube and fakeGPT) to incorporate the element of gamification into the site experience and because I love them.
I usually use Bootstrap or Tailwind when creating prototypes for SaaS or PWAs.
It is also very useful when creating or editing components in systems that are running or being developed.
I have experience with WordPress, not only at a design level, but I have also installed it a few times for both personal and professional use.
I know and have used Elementor and Divi, as well as plugins for SEO and others.
And of course, I have also used many templates in my life. Many of them have incredible designs that barely need retouching to adapt them to the client's branding.
I have experience making cosmetic changes to templates, as well as using the template as a base and modifying it extensively to achieve the objectives.
I design engaging motion graphics, SVG, CSS, and JS animations, microinteractions, seamless transitions, impactful visual feedback, and compelling storytelling that enhances both usability and visual appeal using Rive, After Effects, SVGator, and Lottie.
I love to create from scratch or take animations from other designers and take them to the next level.
Create interactions that are striking, surprising or unexpected to make the user experience more enjoyable.
In this case, I took a base animation created in Stylus and converted it to Vanilla CSS, then added a bounce effect to the social media icons and adapted the containers by removing all pixel measurements to make it responsive.
It's amazing how powerful these JavaScript libraries are, all you need is imagination and a lot of JS knowledge.
In my case, I haven't reached the level of being able to create games or complex animations with them yet, but I can use components created by others and modify them to work within my projects.
I use pure JavaScript without libraries for specific cases where I need to solve a complex interaction or when CSS is no longer sufficient to solve certain interaction and design problems.
I use SVGator or Lottie when creating onboarding flows, microinteractions, or animations for apps and SaaS platforms.
I also use them to create animations or microinteractions that need to be encapsulated within an SVG—either because they are too complex to build with CSS/JS, or not complex enough to require After Effects.
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I built this website from scratch using just with vanilla HTML + CSS + JS and 100% accessible
But I also know and use WordPress, Tailwind, Bootstrap, and Elementor.
Recentexperience
Spain | Dec 2023 - Present
Argentina (Remote from Spain) | Mar 2022 - Dec 2023
USA (Remote from Spain) | Dec 2021 - Mar 2022
UK (Remote from Spain) | Aug 2021 - Dec 2021
I am a holistic designer. I studied graphic design but later specialized in UX design, user research, and UI design. Along the way, I learned about accessibility, front-end development, and motion design. I have co-founded a couple of small companies, and I love everything related to user experience.
In my spare time, I enjoy reading, curating my music collection, drawing, painting, taking long walks with my partner’s dog, dancing, and seeking adventure through trekking, paragliding, and skydiving.
Let’s connect! Grab a virtual coffee with me or feel free to reach out via social media or email:
Lovely cube by:Boris Šehovac