Product & Accessibility Designer

I find solutions to complex Product & Accessibility problems

10+ yrs in SaaS and Apps design
I transform user needs into actionable items that align with strategic business objectives, always keeping accessibility in mind.
Product Design
Accesibility Design
Visual Design

Selected latest Works

Product Design
Human Resources and Payroll SaaS:

Increased user satisfaction by 30% by focusing efforts on strategic issues.

  • Workflow simplification, new features ideation.
  • Information Architecture, UI Design, System Design.
  • Wireframing, Figma & HTML prototyping.
Product / UX / UI / Strategy / Research / Market / Competition

My aim is to make users and stakeholders happier with their SaaS & apps

Game user and rewards management system:

Process simplification resulting in a 20% boost in campaign conversion rates.

  • New features ideation
  • System & UI Design
  • A/B Testing, iterations, data analysis.
Horizon cloud phone system:

50% reduction in time, difficulty, and learning curve for creating call handling flows.

  • Workflow simplification, new features ideation.
  • Information Architecture, UI Design, System Design.
  • Wireframing, Figma & HTML prototyping.
We need to think about everyone

Inclusivity and accessibility should be our guiding principle

Accessibility
Because we don't all navigate in the same way, nor do we have the same needs

Automated tools and plugins are not enough when it comes to making websites, apps, and SaaS accessible — it’s still necessary (until AI can do it) for a human to manually review the code.

Accessibility Audit: TASB (Texas statewide educational association)

Ensured compliance with W3C's WCAG 2.1 Level A-AA guidelines using automated tools and manual review of HTML / CSS / JS code

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Accessibility Audit: FurstPerson HR & Hiring SaaS

Guaranteed accessibility compliance with WCAG 2.0 Level A-AA guidelines by thoroughly analyzing the front-end code to identify and prioritize accessibility issues

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Myriad Projects, Unified Expertise

Extensive Project Spectrum

Archive
Product, UX/UI & Visual Design for SaaS, apps, e-commerces, websites, microsites and landing pages.
UX + Business Goals + Market + Strategy

Satisfying the user (& stakeholders) by using data and aesthetics is what I do

What do colleagues and bosses say about me?

Always committed to perform at his best and always proposing beyond expectations, offering an alternative view for every piece of work delivered.

Natalia Pattarone Team Lead

I have never before seen such a drive and passion to pursue results, regardless of the circumstances and finding an oportunity in every obstacle.

Lucas Fares Team Lead & Researcher

He takes the necessary time to study each system he designs, seeking the perfect balance between usability, goal achievement, and strategy.

Mauricio Duran Isometrico CEO